Product Managers and Their Career Path

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Are you curious about what it takes to climb the ladder in management? The roles, responsibilities, and skills required? If so, by the end of this episode, you’ll have a clear picture of the different promotions in this field, their roles, responsibilities, salary packages, and the years of experience needed to be eligible for each role. We’ll cover positions from entry-level to the Chief Product Officer.

Hello, everyone. I’m your host, Sachin Sharma, a seasoned product manager with ten years of experience in product management. I’ve had the pleasure of guiding over 1,000 aspiring product managers on their journey towards success. In this podcast, I aim to share valuable insights on product management to help you excel in your career. If you’re looking to level up your skills and break into product management, you’re in the right place. Let’s dive into today’s episode without further delay.

The typical product manager career path starts with a Product Management Intern, followed by an Associate Product Manager, Product Manager, Senior Product Manager, Director of Product, and Vice President of Product or Chief Product Officer. Let’s explore each of these roles in detail.

Product Management Intern (PM Intern):

  • Entry-level role, often for freshers, undergraduates, or those pursuing master’s degrees.
  • Tasks include data analysis, market research, competitive analysis, managing Jira tickets, feature planning, and minor feature development.
  • Involves creating presentations, writing email copies, and participating in customer demos.
  • No involvement in strategy building.
  • PM Intern salaries vary; some companies offer stipends while others do not.

Associate Product Manager (APM):

  • Responsible for end-to-end ownership of specific product features.
  • Tasks include competitive analysis, market research, writing product requirements, defining success metrics, creating Jira tickets, overseeing development, and testing.
  • Focuses on a single feature’s growth metrics, not the entire product.
  • Works on improving feature-specific KPIs.
  • Reports to a Product Manager.
  • APM salaries vary but can range from 5 to 26 lakhs per annum in India.

Product Manager (PM):

  • Manages the entire product and its features.
  • Responsible for defining the product vision, developing roadmaps, managing product development, and gathering and analyzing data.
  • Drives the go-to-market strategy for the product.
  • Oversees the growth of the entire product and its core KPIs.
  • PM salaries in India range from 5 to 35 lakhs per annum.

Senior Product Manager (Senior PM):

  • Owns an entire vertical within a product.
  • Mentors product managers within their team.
  • Focuses on aligning product managers with the vertical’s success goals.
  • Helps resolve conflicts within the product team.
  • Senior PM salaries range from 10 to 60 lakhs per annum.

Director of Product Management (Director):

  • Focuses on staffing and coaching product managers and senior product managers.
  • Allocates resources, including budgets and personnel, to different product teams and initiatives.
  • Assesses risks and uncertainties related to product development and market changes.
  • Tracks and modifies KPIs and OKRs for the entire vertical.
  • Reports progress to the Chief Product Officer.
  • Director salaries range from 15 to 100 lakhs per annum.

Chief Product Officer (CPO):

  • Responsibilities similar to the Director of Product Management.
  • Leads product management across the organization.
  • Ensures alignment with the company’s strategic priorities.
  • Drives the overall product vision and strategy.
  • CPO salaries are competitive, often exceeding 1 crore per annum.

I hope this episode has provided you with valuable insights into the various positions in product management. If you’re looking to break into this field or enhance your skills, consider joining my community through my free webcast (link in the description). For those already in my community and making progress, I highly recommend upgrading to the Diamond membership to fast-track your career and connect with like-minded achievers.

Thank you for tuning in. Your journey in product management awaits!

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