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Introduction:
How can you distinguish between good design and bad design? To make this distinction, it’s crucial to have a deep understanding of users, as design is ultimately created for people. Without this understanding, it’s challenging to recognize good design. In this podcast, I’m Sachin Sharma, with over 10 years of experience in product management and mentorship of over 1000 Aspiring product managers. We’ll explore five qualities of excellent product design.
Qualities of Great Product Design:
- Functionality: The first and foremost quality of great product design is functionality. A product must consistently and efficiently perform its intended function. It should have a clear purpose and effectively meet the user’s needs. As a product manager, ensuring your product’s functionality is paramount.
- Usability: A product’s usability is crucial for retaining users. If a product is challenging to use, users will quickly abandon it. Focus on making your product user-friendly with a simple and intuitive user interface. Valuable user feedback can help improve usability significantly.
- Aesthetics: Visual appeal plays a significant role in product design. An attractive design that aligns with the brand’s message can catch a user’s attention and create a positive impression. Pay attention to details as they contribute to the overall aesthetics of the product. Apple, for example, is known for its exceptional aesthetics.
- Reliability: A reliable product consistently performs well for users. It’s not enough for a product to work occasionally; it should work every time users interact with it. Reliability builds trust and keeps users engaged. Unexpected system crashes or glitches can erode that trust.
- Desirability: Desirability is a critical aspect of product design. Products that are aesthetically pleasing, easy to use, and evoke positive emotions are more likely to succeed. A desirable product can create an emotional connection with users, leading to customer loyalty and repeat purchases.
Incorporating these five characteristics into the design process can help create a product that stands out in a competitive market. Remember that a successful product must offer functionality, usability, aesthetics, reliability, and desirability.
Conclusion:
That wraps up today’s podcast on the five characteristics of great product design. I hope you’ve gained valuable insights into what makes a product’s design exceptional. To further your product management journey, consider joining my community by attending my free training at Catchupwithsachin.com/saw-live. For community members, I highly recommend upgrading to the Diamond membership to accelerate your product management skills and connect with other high achievers.
Thank you for tuning in, and we’ll see you next time.
